I helped turn festival pain points into brand touchpoints, swapping heat, thirst, and fatigue for a shimmering pool, signature drinks, hammocks, and epic stage views. The result? Music freedom you could literally dive into.
I led the creative development of a new vision for professional running, transforming track events into a spectator sport with the drama, energy, and spectacle of F1 and WWE.
To celebrate the 30th anniversary of BIG, we recreated Josh Baskin’s iconic NYC loft, this time featuring our new bunk bed and Green Tea mattresses. A playful nod to movie magic that made Zinus feel right at home in pop culture.
I wanted to change the awkward mattress-buying-experience into an immersive “Sleep Journey” inside Amazon Four Star stores, blending Alexa, animation, and brand storytelling into a dreamy micro-experience.
I pushed a simple contest idea about a zero-gravity DJ flight and turned it into Bass Camp, a full sensory journey through music, movement, and Heineken's "Desperados" energy.
At the World Economic Forum, we built a two-story Facebook House from the ground up, a warm, modern space filled with interactive stories showing how connection can change the world.
