The Slam Experience

Working closely with Olympic legend Michael Johnson, I led the creative effort to bring his dream of a dynamic professional running league to life. We reimagined traditional track and field by focusing solely on racing, turning the infield into an interactive hub filled with entertainment, food, and VIP experiences worthy of a grand prix. We developed brand narratives and athlete storylines that gave runners the larger-than-life presence of WWE stars, designed immersive fan experiences, and built a comprehensive pitch deck that helped secure investor funding. The concept became the foundation for Michael’s first two live “Slams,” moving his vision from idea to reality.