Shopper Sleep Journey

I led the creation of the Zinus Sleep Journey, an in-store experience that reimagined how people try mattresses. Partnering with Amazon Four Star stores, we transformed small footprints into cozy bedroom vignettes where shoppers could lie down, speak to Alexa, and trigger personalized animated stories above them. Each journey introduced ideal materials, foams, and even a friendly pet guide tied to Zinus’ new pet stairs. Guests explored textures, browsed real Amazon reviews, and left with a shareable photo of their “perfect sleep.” The result turned an awkward retail moment into a welcoming, branded experience that brought Zinus’ promise of better sleep to life.