Pool Deck

T-Mobile wanted a VIP viewing deck at a major summer music festival, something that embodied their “Music Freedom” promise. Instead of building another roped-off platform, we focused on what actually frees fans at a festival: relief from heat, thirst, and exhaustion. So we built a full-on pool deck overlooking the main stage, complete with a cooling pool, signature cocktails, hammocks, and showers. It became the ultimate oasis, an immersive, branded experience that let fans rehydrate, relax, and truly feel the freedom of the music.