Zinus is Big

When Zinus launched a new bunk bed and Green Tea memory foam mattresses, we wanted to make a big splash, literally. To mark the 30th anniversary of the film BIG, we reimagined Josh Baskin’s famous Manhattan loft, complete with all the nostalgic charm but outfitted with Zinus’ newest sleep solutions. The pop-up experience tied into the film’s anniversary promotions, blending movie nostalgia with modern comfort. It was a family-friendly brand moment that spotlighted how Zinus helps every member of the household, especially growing kids, sleep better, dream bigger, and wake up ready for what’s next.