Bass Camp

Heineken’s agency started with a fun idea: a zero-gravity flight where the plane dropped as the bass did. We transformed it into Bass Camp, a complete brand experience in the Las Vegas desert. Contest winners explored music in bold new ways, from a trampoline jump pad that triggered live samples to a color run that blasted sound and bursts of paint. A junkyard became a playable symphony, and lift-off photo ops and pre-flight parties built excitement for the final flight. What began as a one-off stunt became a fully immersive journey celebrating Heineken, music, and the freedom to play.